CAETANO
VELOSO
With Rádio Novelo and Folha de S.Paulo
In 1978 Caetano Veloso was interviewed in a notorious TV show.
One of the questions asked by a journalist took the singer and composer seriously. His aggressive answer became famous and turned one of the first memes on the Brazilian internet: "Como você é burro, cara!" (You are so dumb, man!).
The meme was used everywhere but the man (or the dumb) was my father. More than 40 years later I resolved to investigate the origins of this discussion to bring a new perspective trough an original podcast produced by Rádio Novelo and an article published by Folha de S.Paulo.
The rest is history.
One of the questions asked by a journalist took the singer and composer seriously. His aggressive answer became famous and turned one of the first memes on the Brazilian internet: "Como você é burro, cara!" (You are so dumb, man!).
The meme was used everywhere but the man (or the dumb) was my father. More than 40 years later I resolved to investigate the origins of this discussion to bring a new perspective trough an original podcast produced by Rádio Novelo and an article published by Folha de S.Paulo.
The rest is history.
