SKOL
→ Reposter

With Lara Roncatti, Jaqueline Amaral, Luiza Campos,
Theo Rocha, Bruno Castelotti, João Freire and Wander Tosta.

Skol invited eight female illustrators to recreate sexist ads that were part of the past of the brand and the beer category. Consumers could also create and send their posters, which were later spread through bars and points of purchase.

Skol. Let’s keep the past in the past.