Gustavo Mayrink 

Estrada

Much respect and no words. That was how the biggest beer brand in Brazil created a powerful and authentic message to mark the International LGBT Pride Day, a fundamental landmark in the repositioning of the brand through more diverse and inclusive values.

With Theo Rocha, Lara Roncatti, Bruno Castelotti, João Freire and Wander Tosta

Reposter

Skol invited eight female illustrators to recreate sexist ads that were part of the past of the brand and the beer category. Consumers could also create and send their posters, which were later spread through bars and points of purchase.
Skol. Let’s keep the past in the past.

With Theo Rocha, Lara Roncatti, Jaqueline Amaral, Fernanda Fontes, Bruno Castelotti, João Freire and Wander Tosta

Trident 18s

You don’t need to bring the boxes and more boxes of your favorite chewing gum from your international trips anymore (and your friends won’t need to ask if you can “take that special other” anymore either).
Save space in your luggage for other pleasures, Trident 18s is now available in Brazil.

With Wander Tosta, Cauique Johnson, Juliana Hasegawa and Bruno Castelotti

Bravo! Incertitude

Bravo! is a magazine specialized in art and culture that has launched a campaign to gain new subscribers. The film is almos two minutes long and brings the same artistic approach of the magazine to the big screen. Full of cinematographic scenes and edits, the production does not leave aside the provocative text tha compares the act of reading Bravo! to a fetish that demands its own ritual in order to exercise one’s conscience.

With Marcelo Almeida, Charles Faria, and Cristina Streciwik

Skol Music

In a partnership with three of the best music producers in Brazil, Skol Music launched a series of artists who shook the Brazilian musical scene in recent years with albums, music videos, shows and participation in the main music festivals, like Karol Conka, Boogarins, Tropkillaz, Jaloo, Mahmundi and Aldo, the Band.
You only change music by making music. 

With Theo Rocha, Beto Shibata, Coy Freitas and Gabriel Dietrich

Guaraná Antarctica Patrimônio do Brasil

1 million tips to win R$ 1 million
Guaraná Antarctica, the most famous brazilian soft drink, offered the chance to win 1 Million Reais to your consumers on a national promotion. We developed some tips to help them. 

With Will Cega, Luiz Brodo, João Viegas and Fabio Vido

Skol Central

Imagine a historical building in the center of São Paulo completely renovated to receive workshops, shows, and cultural events. All of this with a concept bar and a dance club to rock these gatherings.
We imagined it!
Unfortunately, Skol Central wasn’t executed because a compass with millimetric precision indicated that its location wasn’t actually central, thus burying our concrete dream.  

With Theo Rocha, Fabiano Higashi, Marcello Penna and Jose Porto

Trident Safadão

We have updated the concept of catchy song.
It was supposed to be just another radio jingle starring Wesley Safadão, one of the most successful singers in Brazil. But it ended up becoming the singer’s official new single for the Valentine’s Day and one of the top songs of the season.  

With Lara Roncatti, Bruno Castelotti, João Freire and Wander Tosta

Todos os Discos do Mundo

Brazilian collector Zero Freitas has the largest record collection in the world: approximately 7 million records and counting – but he is the only person who has access to this collection.
To change this story and make Freitas’s spectacular collection accessible to everyone, we developed an integrated content project, audiovisual experiences, shows and the largest records exhibition in the world.
Unfortunately, the project could not be finalized, because we lost Freitas somewhere among his records.  But we are still digging.

With Theo Rocha, Lara Roncatti, Bruno Castelotti, João Freire, Wander Tosta and Ricardo Feldman

Skol Vegas

One of the greatest promotions in the history of AB InBev.
90 insanely lucky winners and their companions stayed at the Bellagio, the most iconic hotel in Las Vegas, with treats such as a private rooftop party, dinner at Stratosphere, Nevada desert guided tour and, to top it off, a pool party at Mike Tyson’s.
The kings of Vegas will never be the same.

With Theo Rocha, André Brandão and Gabriel Dietrich

Skol Aliados

How could we celebrate another year of LGBTQ+ parade in different way that we haven’t done in the past? We decided to focus on the straight ally. An ally, is a heterosexual and/or
cisgender person who supports equal civil rights, gender equality and LGBT social movements, and challenges homophobia biphobia, and transphobia.The same hands that can hurt an LGBTQ+ can hold them and walk side by side. In the Parede o 2017 we decided to celebrate the allies that walk with the LGBTQ community and speak when their voice is not there to be heard.

With Lara Roncatti, João Freire and Wander Tosta

Revista Africa

The first im(press)ion is the one that remains.
We set up a newsroom at the agency, interviewed all the employees and heard many stories to create a special commemorative magazine to celebrate the first anniversary of agency Africa, a content project where journalism, advertising and entertainment were all on the same page.

With Giuliano Cedroni, Raul Juste Lores and Ciro Girard

Coleção Camisa 13

The biggest football clubs in Brazil had their stories told by famous fans such as Ruy Castro, Luis Fernando Verissimo, Mario Prata and Washington Olivetto in a series of best-selling books that lead to films and TV programs.
What a goal!

With Rodrigo Teixeira and Marcelo Doria